WHY WOULD A KERATIN TREATMENT BE GOOD FOR MY HAIR?
A keratin treatment, sometimes called a Brazilian blowout or Brazilian keratin treatment, is a chemical procedure usually done in a salon that can make hair look straighter for as long as 6 months. It adds intense glossy shine to hair and can reduce frizz.
The process involves getting your hair washed, then having a stylist brush the treatment onto wet hair where it will sit for about 30 minutes.
Some hair stylists prefer to blow dry the hair first and apply the treatment to dry hair. They’ll then flat iron the hair in small sections to seal in the treatment.
The whole process can take several hours — so bring a book or something quiet to do!
If you’re not sure if keratin treatment is right for you, weigh the pros and cons below.
Potential benefits of keratin treatment
The body naturally makes the protein keratin — it’s what hair and nails are made up of.
The keratin in these treatments may be derived from wool, feathers, or horns. Certain shampoos and conditioners contain keratin, but you’ll typically get the greatest benefits from a salon treatment done by a professional.
Benefits of getting a professional keratin treatment or doing one at home can include:
Smooth, shiny hair
Keratin smooths cells that overlap to form hair strands, which means more manageable hair and less frizz. This makes for hair that dries with little frizz and has a glossy, healthy look to it.
Keratin can also reduce the look of split ends by temporarily bonding the hair back together.
Long-lasting results
As long as you care for a keratin treatment by not washing your hair too frequently (2 to 3 times a week is enough), then your keratin treatment can last up to 6 months.
More manageable hair
Keratin treatments make hair more manageable, especially if your hair is particularly frizzy or thick.
If you constantly heat style your hair, you’ll notice that with a keratin treatment your hair dries more quickly. Some people estimate that keratin cuts their drying time by more than half.
Your hair may also become healthier and stronger since you can air dry it more often, saving it from heat damage.
Hair growth
Keratin can strengthen and fortify hair so it doesn’t easily break off. This can make hair seem to grow faster because the ends aren’t breaking off.
